There are several options to establish profitable SaaS enterprises. Get to know your target clients in three steps to see if your concept has actual potential.

Building a SaaS business takes a lot of work. Before you even start investing your time, energy, and money into setting it up, spend a couple of days to find out if your SaaS idea has real potential to turn into a successful SaaS company. All you have to do is use the power of hustle to validate your idea.

1. Contact Target Buyers

Talk to folks who could be potential consumers. Spend an afternoon strolling into ten different businesses and saying, “Hi, my name is [your name], may I speak with the senior management?” Say, when you meet the owner, “Hello, I’m an entrepreneur who is ready to launch a new company to solve an issue that I believe you have. Can I have three minutes of your time to see if this is something you could be interested in?”

This is the most effective approach to getting started. The huge advantage here is that you’ll be able to gain highly important feedback by viewing people’s answers. It’s really visceral, and you’ll get a good idea of how they manage their business. Although this type of market research cannot be conducted on a large scale, the quality of the responses/insights obtained is quite powerful.

2. Call Potential Buyers

The next step is to contact potential consumers. Even if you’re losing out on a lot of visual cues about them and their business, you still get to have one-on-one interactions with them that will help you properly grasp their goals and requirements. This clearly scales better than face-to-face contact.

3. Contact Potential Consumers Through Email

The next step up is to email folks. You can email a lot more individuals, but the quality of the insights may vary.
You will be able to view open/response rates as well as read people’s answers. Written feedback is frequently more “filtered” than what individuals tell you over the phone or in person. The fact that you can collect and analyze findings at scale is fantastic.

4. Distinguishing between genuine buying intent and “lacklustre interest”

When you’re a new entrepreneur, many people may tell you that your concept is fantastic just because they like you or want to support you. However, there is a significant difference between claiming they would buy your goods and actually paying for it. How can you know whether they’re serious about buying?

Here’s a simple inquiry you may ask individuals to see if they have genuine purchasing intent: “How many steps do I need to do in order for you to become my customer?”

There are several methods for performing a proximity test; choose the one that works best for you:

  • “The beta program is significantly discounted. If you join up today, you’ll get it for half the price for the rest of your life.”
  • “Does start in 2 weeks work for you?”
  • “What is your industry’s decision-making process? How soon can we reach a conclusion on this?”

Then you ask for money from them. “Can I take your credit card information to process the payment?” say you.

Make it completely risk-free. Inform them that their payment is fully refundable. If consumers are dissatisfied with the goods, they can request a refund at any time.

Not everyone will be eager to lend you money. However, you may persuade at least some of those who claim they desire your goods to pay you in advance in exchange for a discount or a shorter timetable.

An Overview of the Four Steps to Promoting Your SaaS Idea

First, Face-to-face conversations with potential clients may help you gain a thorough grasp of the environment in which they work. Second, Call more potential clients to determine whether the early issues you noticed are validated with a wider test group. Third, Email additional potential clients to test your early results at scale, collect more data, and grow a prospect list. Fourth, Prospects should be “tested near” to see whether they are merely “curious” or actual prospects with real pain concerns and a propensity to buy your product/solution.