email automation tools

7 Top Email Automation Tools for Boosting Campaigns

Developing and executing any type of email campaign takes time. Furthermore, if you do not use email automation tools, you may not get the intended outcomes.

Employing marketing automation in email marketing has become a need. Email automation software can assist you in reaching the right individuals at the right time with the correct message.

However, with so many platforms accessible, it might be tough to choose the best technique to automate your emails. To assist you in making the right decision, we have compiled a list of the top-performing email automation solutions.

List of 7 Best Email Automation Tools

1) MailChimp

 MailChimp is the best email automation software for your marketing requirements since it allows you to build automated emails that are delivered to the proper people. To keep in touch with your prospects and customers, you may develop and send drip emails. It’s a simple platform for building and sending email campaigns.

Key features

  • Keep track of your campaign and email performance with real-time statistics.
  • To generate relevant material, use a drag-and-drop builder.
  • With content studio storage and management, you can keep all of your data in one location.
  • Your email marketing initiatives should be A/B tested.

2) Moosend

Moosend assists you in developing an effective email marketing strategy. By breaking down your audience’s habits, the program streamlines your marketing responsibilities and helps you achieve your goals.

Moosend allows you to create successful tactics and optimize engagement by measuring openings, clicks, and social shares, among other things.

Key features

  • Create journeys based on behavioral tracking using automation.
  • Segment your market and deliver personalized emails.
  • Advanced email customization depends on the user’s behavior.
  • You may develop versions of your campaign using the A/B testing functionality.

3) Sendinblue

Sendinblue is an intelligent and AI-driven platform for company growth. It is an all-in-one platform that includes email marketing, SMS marketing, Chat, and CRM and will assist you in growing your business by strengthening client interactions.

This email automation service offers a strong API and may assist you in getting your emails delivered to inboxes at a fair rate.

Key features

  • Segment your email list and send relevant content to your target audience.
  • Marketing automation may help you manage the whole marketing process.
  • Set up and send transactional automated emails with ease.

4) Benchmark

Benchmark is a wonderful choice for companies searching for a basic and easy-to-use marketing platform. It has appealing looks as well as an outstanding user experience. The platform is an excellent solution for any small business seeking simple email marketing and automation tools.

Key features

  • An HTML code editor that is simple to use.
  • Create attractive emails by dragging and dropping elements.
  • Your email marketing should be A/B tested.

5) Salesmate

Salesmate is a CRM software and automation journeys platform that is hosted in the cloud. Using Marketing Automation, you can generate and send interesting emails depending on the user’s behavior with Salesmate.

Salesmate streamlines your sales funnel, automates workflows, calls, and texts, and automates whole sales, marketing, and customer support activities. It’s ideal for generating efficient marketing campaigns and achieving the required outcomes.

Key features

  • Track the performance of your emails.
  • To improve engagement, use pre-built templates.
  • Send out bulk emails to a larger audience.
  • Send tailored emails to foster long-term partnerships.

6) SendGrid

You may use SendGrid to build and deliver automated emails to your target audience. SendGrid can help you enhance engagement, tailor interactions, and increase conversion.

SendGrid is the most popular email marketing platform since it helps businesses increase user engagement and revenue.

Key features

  • Monitor the stats of your email marketing campaigns.
  • Create campaign variants and A/B test them.
  • Implement email drip campaigns to increase engagement and keep in touch with your audience.

7) Mailjet

Email automation is essential for efficiently executing a marketing plan. Mailjet is a major email automation platform that assists you in staying in touch with your clients and providing automated solutions at the appropriate moment.

You may save a lot of time by using the platform to onboard new receivers, engage and create connections, and reactivate dormant people for the firm. Mailjet can assist you in developing an automated customer-centric approach.

Key features

  • With the subscription forms, you may expand your email list and reach a larger audience.
  • To arrange your lists, use contact and segmentation.
  • Use the collaboration function to collaborate on emails as a group.


It’s critical to get the correct email automation software since it will determine the success of your email marketing strategy. If you’re seeking for a sophisticated CRM and email automation solution, this 7 is an excellent option.